Why Your Business Needs a Voice of the Customer Program
And What To Look For In a Customer Experience Analytics Platform.
Your customers are generating mountains of data about their experience with your company every day, in the form of phone calls, chats, emails, web forms, product reviews, social media interactions, and surveys.How do you pull all that rich data together in a way that it can be analyzed as a unified whole – just like the customer experience it represents – and distribute your findings across the organization to those business units that can affect change?
Download this paper and learn how Customer Experience Analytics is helping businesses understand the voice of the customer and improve customer experience.
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