Why CX Programs Struggle to Demonstrate Results
Despite heavy investment over the past few years, CX programs are struggling to demonstrate measurable business outcomes. One of the primary reasons for this is the lack of a comprehensive and unified view of the customer experience.
A proliferation of siloed, mostly survey-based, VoC efforts across the organization has resulted in a myopic approach to acquiring and acting on CX insights, and a fragmented view of the customer that often does more harm than good.
Join the head of customer success at Topbox, Christopher Stark, for a frank discussion about data siloes, survey fatigue, and how to create a unified view of your customers to drive better collaboration internally and deliver on the promise of customer data.
In this webinar, you’ll learn:
- Three steps to proving the business results of your CX program
- Why the right data is key to transforming customer insights into business outcomes
- How to create a unified view of the customer at your organization
Date: Tuesday, November 17th
Time: 11:00 AM Pacific Daylight Time
Duration: 1 hour
VP of Solutions Engineering, Topbox
Christopher Stark is the Vice President of Solutions Engineering at Topbox. Stark, who was previously a customer experience Director with Nike, leads the company’s Solutions Engineering group with a clear mandate for growth and customer experience innovation. His unique expertise building a customer experience program and implementing Topbox at one of the world’s largest retail giants is invaluable in understanding configuration and time-to-value for onboarding new clients.