Webinar: How to Use CX Insights to Drive Change, Show Business Value
In recent years many companies invested heavily in CX programs and teams but most have yet to demonstrate a measurable business impact. CustomerThink research has found just one in four CX initiatives are able to show an ROI.
The current economic crisis will put extraordinary pressure on spending. Now, more than ever, CX leaders must show that improving experiences will deliver value to customers and the business. According to Forrester’s 2020 predictions, “CX leaders who can’t prove their value to the business will find themselves on the street.”
Chris Stark launched the Voice of the Consumer Program at Nike in 2016, and since then the company has generated millions in business improvements directly attributable to the insights uncovered by that team. Now the VP of Solutions of Engineering at Topbox, Chris will reveal how to overcome three of the biggest obstacles to driving real change with CX insights, and how to measure and communicate the business outcome.
Watch this webinar to learn:
- Why the right data is key to transforming insights into results
- How to align business functions and close the loop on CX insights
- How to quantify and report CX wins to the rest of the organization
Watch the Webinar