Webinar: Why CX Programs Struggle to Demonstrate Results
Despite heavy investment over the past few years, CX programs are struggling to demonstrate measurable business outcomes. One of the primary reasons for this is the lack of a comprehensive and unified view of the customer experience.
A proliferation of siloed, mostly survey-based, VoC efforts across the organization has resulted in a myopic approach to acquiring and acting on CX insights and a fragmented view of the customer that often does more harm than good.
Join the head of customer success at Topbox.io, Christopher Stark, for a frank discussion about data siloes, survey fatigue, and how to create a unified view of your customers to drive better collaboration internally and deliver on the promise of customer data.
Watch this webinar to learn:
- Three steps to proving the business results of your CX program
- Why the right data is key to transforming customer insights into business outcomes
- How to create a unified view of the customer at your organization
Watch the Webinar