Webinar: Why CX Programs Struggle to Demonstrate Results

 

Despite heavy investment over the past few years, CX programs are struggling to demonstrate measurable business outcomes. One of the primary reasons for this is the lack of a comprehensive and unified view of the customer experience.

A proliferation of siloed, mostly survey-based, VoC efforts across the organization has resulted in a myopic approach to acquiring and acting on CX insights, and a fragmented view of the customer that often does more harm than good.

Join guest speaker Senior Forrester Analyst, Faith Adams, and the head of customer success at Topbox.io for a frank discussion about data siloes, survey fatigue, and how to create a unified view of your customers to drive better collaboration internally and deliver on the promise of customer data.

In this webinar, you’ll learn:

  • Three reasons CX programs fail to deliver measurable results
  • Why the right data is key to transforming customer insights into business outcomes
  • How to create a unified view of the customer at your organization

Watch the Webinar

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