Webinar: Building a Results Driven Customer Experience Program
It’s easy to say your company competes on customer experience, but it’s much harder to connect CX programs with measurable business outcomes that affect the bottom line. Customers are no longer evaluating competing brands based on product attributes. They now compare their experiences with every brand.
Christopher Stark launched the Voice of the Consumer Program at Nike in 2016. Since then the company has generated millions in business improvements by connecting the insights gained from CX Analytics with stakeholders across the company who can affect change.
In this webinar Chris, now the VP of Solutions Engineering at Topbox, will describe how he built out the program at Nike, structured his team, and how he broke down silos to turn customer experience insights into business results.